Aimed at drawing awareness to the issues of distracted pedestrians, cyclists and motorists as well as intoxicated driving, we launched the #DontGoDino safety campaign in 2014 and relaunched it in 2015 with a fresh bus wrap and ads. The bus pictured above was launched in early 2015 and reminds people to stay safe.

Around the community, people can be seen crossing streets while looking at their mobile devices, riding a bike while listening to headphones and texting while driving. Inattention while moving from one place to another is a real problem and a serious hazard.

“In an effort to bring awareness to the issue of distractedness, CityBus worked with local design firm Maximumedia Design to create a safety campaign targeting students and others around campus,” said Tonya Agnew, manager of development. “We gathered input from the Purdue Police Department, student focus groups and others to develop the #DontGoDino campaign.”

The campaign launched with a bus wrapped in the message and three comic book-style dinosaur characters—Distractosaurus Text, Intoxodrivosaurus and Wrongwaycyclosaurus.

Distractosaurus Text #DontGoDino

Intoxodrivosaurus #DontGoDino

Wrongwaycyclosaurus #DontGoDino

The message is delivered with humor to ensure the serious message is received. Be aware while walking, cycling, and driving, and don’t drink and drive.

“CityBus, Purdue University, and the cities of West Lafayette and Lafayette all have a common goal—to keep people in our community safe,” said Marty Sennett, general manager. “Our campaign along with the Purdue and community safety resources and programs already in place can make a difference. “

In any given hour during weekdays, there are 19 CityBus vehicles servicing campus loops on the Purdue University campus two and three times an hour. Purdue enrolls over 39,000 undergraduate and graduate students and employs 15,000 faculty and staff. Add to that the delivery trucks and university, student, faculty and staff vehicles traveling around campus and it becomes quite a complex web of activity and movement.

“The sheer volume of motorists, pedestrians, and bicyclists in and around campus makes safety a complicated venture,” said Sennett. “We want to do all we can to help. The ultimate goal is to eliminate preventable accidents and keep people safe. Safety is the number one goal.”

Thanks to a Highway Safety Improvement grant, we're able to expand the campaign in 2015-16.



  • Always walk on sidewalks or paths designated specifically for pedestrians. 

  • When crossing the street, especially at busy intersections, be sure to use crosswalks and pay attention to traffic signals such as crosswalk lights.

  • If forced to walk in the street walk in the direction of oncoming traffic.

  • Put down your electronic device and look left, right and left again before crossing the street.

  • Make sure they see you!  Always make eye contact with drivers before crossing the street and watch out for cars that are turning or backing up.

  • At night or early morning when it is still dark, wear light colors or reflective material that will be visible to drivers on the road.

  • If you think you will have to run to make it across the street to avoid traffic, just wait.  It isn’t worth the risk.

  • When you are behind the wheel, be on high alert in residential neighborhoods and school zones. 

  • In entertainment areas, be on the lookout for pedestrians who may be intoxicated and are more likely to ignore traffic rules and step or fall into automobile traffic.

  • Be on the lookout for bikers, walkers or runners who may be distracted or may step into the street unexpectedly. 

  • Don’t drink and drive! Be responsible – choose a designated driver before going out.  Use public transportation or call a taxi.

  • Cyclists should always ride in the street and not on sidewalks.

  • Ride with the flow of traffic, not against it.

  • Heed all traffic laws that you would follow in an automobile – stop at red lights and stop signs.

  • Make sure your bicycle is equipped with a white headlight and a red tail light, especially in dark or low visibility conditions.

  • Always wear a helmet. 

  • Keep your ears clear so you can hear traffic around you by not wearing earbuds or headphones.

  • Ride in a straight line. Do not weave in and out of traffic.


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